User Experience & Sitemap Design - Varinrumpai Wasinanont
User Interface Design - Varinlada Wasinanont, Jeerawat Ngammuangpak
Wireframing & Prototyping - Jeerawat Ngammuangpak
Webflow Development - Jeerawat Ngammuangpak
CMS Implementation - Jeerawat Ngammuangpak
Custom Code Implementation - Pongkanit Udomsinanon, Jeerawat Ngammuangpak
Graphic Element on Website - Nitchakan Mueansuwan, Jeerawat Ngammuangpak
Website Copywriting - Varinrumpai Wasinanont, Kridsinee Charoenphol
Reignwood Park approached us with a tight two-month deadline to develop their official website, aligning with their brand’s core message of “multi-generational living.” The objective was to create a platform that effectively tells the story, legacy, and scale of this mega-development project while maintaining a seamless user experience.
I was responsible for translating the sitemap, content plan, and key visual direction provided by the team into a structured and engaging website layout. My focus was on content placement, brand consistency, and storytelling to reflect Reignwood’s vision.
Key contributions included:
- Developing the website using Webflow while incorporating custom code for more complex features.
- Designing an interactive project map showcasing the entire development, with pinned locations for facilities and activity areas.
- Creating the "Reignwood Legacy" section, featuring a timeline and journey of the Reignwood Group.
- Highlighting four real estate projects, ensuring each had a dedicated space to showcase key features and selling points.
- Implementing a lead registration form to streamline the sales team’s ability to connect with potential customers.
The tight timeline and complex scope were the biggest challenges. Effectively showcasing the vastness of the project while keeping the content clear and digestible required strategic design and development choices. Using Webflow allowed for faster development, while custom coding helped implement advanced functionalities to meet project requirements. By structuring the content thoughtfully and integrating interactive elements, the website successfully delivered an immersive experience that aligned with Reignwood Park’s vision.
