Varinrumpai Wasinanont - Managing Director
Varinlada Wasinanont - Art Director
Krid Karnsomdee - Technical Support
Itthikan Karnchanaraksa - Data Analyst
Nitchakan Mueansuwan - Graphic Designer
Natacha Prukaroon - Creative Strategist
Pongkanit Udomsinanon - Backend Developer
User Experience & Sitemap Design - Varinrumpai Wasinanont
User Interface Design - Varinlada Wasinanont, Jeerawat Ngammuangpak
Webflow Development - Jeerawat Ngammuangpak
CMS Implementation - Jeerawat Ngammuangpak
Custom Code Implementation - Pongkanit Udomsinanon, Krid Karnsomdee, Jeerawat Ngammuangpak
Graphic Element on Website - Varinlada Wasinanont, Nitchakan Mueansuwan, Jeerawat Ngammuangpak
Website Copywriting - Varinrumpai Wasinanont, Varinlada Wasinanont
This has been the longest-running project I’ve worked on, I've been part of it since day one. Over time, we’ve shaped and evolved the visual style of Casper Schools’ social media while always staying rooted in our core goal: creating content that is both informative and aesthetic. The brand’s CI is quite flexible, with only a few fixed elements like typography, margin, and logo alignment. This freedom allowed me to explore different creative directions while staying consistent with the brand identity.
Most of our content is designed for Instagram, especially in carousel format, which we use to present educational or marketing content in a visually engaging way. Instead of writing long captions, we moved the content into the artwork itself, focusing on UX design to make the posts easy and enjoyable to read. Our daily content schedule includes at least two posts per day from Monday to Friday, covering a range of design topics.
One of the first posts I wrote and designed by myself was about Nike FlyEase a piece that came from my personal interest in fashion and inclusive design. Although I didn’t expect much from it, the post received great feedback, and that made me really proud. It reminded me how connecting ideas across different industries can create meaningful and engaging design content.
My first website project at Casper House was designing and developing their portfolio website, which serves as a platform to showcase their work and services. The website needed to be both visually appealing and highly functional, aligning with the company’s branding while ensuring a seamless user experience.
In addition to static content, I contributed to a range of short-form videos for Casper Schools’ Instagram and TikTok channels. The content covered various pillars including Adobe Illustrator tutorials, design tips, and film-related knowledge.
Some videos, like the tutorials, required me to take full ownership from concept planning, script writing, and design to editing. For others, especially more complex or research-heavy topics, I collaborated closely with the content team who provided the scripts and shot plans, while I focused on editing, motion design, and building the visual narrative. These projects helped me improve my storytelling skills and experiment with different types of media formats.
One of the standout video projects I worked on was the Art Nouveau City Tour. I received the script from the content team and handled everything else finding visual references and footage, creating animated elements, and editing it all together to form a cohesive and engaging story.
You can watch more videoes on Casper Schools’ Reels on Instagram and TikTok.