This has been the longest-running project I’ve worked on, I've been part of it since day one. Over time, we’ve shaped and evolved the visual style of Casper Schools’ social media while always staying rooted in our core goal: creating content that is both informative and aesthetic. The brand’s CI is quite flexible, with only a few fixed elements like typography, margin, and logo alignment. This freedom allowed me to explore different creative directions while staying consistent with the brand identity.

Most of our content is designed for Instagram, especially in carousel format, which we use to present educational or marketing content in a visually engaging way. Instead of writing long captions, we moved the content into the artwork itself, focusing on UX design to make the posts easy and enjoyable to read. Our daily content schedule includes at least two posts per day from Monday to Friday, covering a range of design topics.