Thaitowners ↗
Graphic Design, Social Media Artwork
Thaitowners is a social media account dedicated to showcasing Thailand through the eyes of locals. With the tagline "That One Thai Friend," they offer travelers an insider’s perspective on Thai culture, hidden gems, and authentic experiences. Towners proudly present stories of food, travel, and lifestyle, helping visitors see Thailand beyond the typical tourist spots. Thaitowners serves as a friendly guide, making every traveler feel like they have a local friend to show them around.
Timeline
2023
Sector
Media
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This was the first project I was assigned under Casper House, and it had a big impact on my growth as a designer. I had the opportunity to work on creating informative graphics that also needed to be visually engaging, which was a real challenge for me.

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What made it even more exciting was the freedom in brand identity guidelines there were multiple typefaces to work with, but the key was maintaining a consistent sense of the brand: fun, engaging, and informative.

‍I had so much fun with this project, experimenting with creative ideas while making sure the information was presented clearly and accurately. It taught me a lot about balancing aesthetics with function, and I definitely walked away with stronger graphic design skills after working on it.

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Team
Creative Direction and Strategy
Varinrumpai Wasinanont
Art Direction
Varinlada Wasinanont
Design
Varinlada Wasinanont, Ramita Chanprasit, Jeerawat Ngammuangpak
Content Creation
Natacha Prukaroon, Apichaya Promjart, Natedow Ongartthaworn
Photography
Krid Karnsomdee